New Wave Seafood

Supplying the finest seafood
to chefs since 1989

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Why Choose New Wave?

SEAFOOD SPECIALISTS FOR OVER 35 YEARS

New Wave Seafood has been buying and selling top-quality fresh fish and shellfish to chefs in the Cotswolds and beyond since 1989. We understand what chefs want and need, offer expert advice and guidance to help with menu planning, and can deliver. We are proud to be an independent business, under the same ownership since the company began. This has benefits for our customers: because we are not owned by anyone else, we have greater flexibility and can adapt more easily to meet your needs.

Here are just some of the many reasons you should choose New Wave:

SUPERB QUALITY AND FRESHNESS

The quality of our fish and shellfish is outstanding. We buy daily for maximum freshness and select the very best of what’s in season.
We have a very fast supply chain – from the coast to your kitchen within 24 hours. Much of our fish is caught on small day-boats, which spend less time at sea than larger ones, so the fish is as fresh as it can possibly be. We deliver to you the following day.
Our buyers deal directly with fishermen who catch live lobster and crab on small boats off the Cornish and Devon coastline. In addition, live shellfish tanks on site enable us to supply you with lobster and crab at relatively short notice in summer.
On the grounds of quality, we will never buy defrosted fish, and all our prime fish is from the south coast rather than northern waters.

A POSITIVE BUYING EXPERIENCE

Our knowledgeable and approachable sales team, many of whom are ex-chefs, provide a bespoke personal service. A dedicated account manager offers advice tailored to your needs and helps you make informed seasonal and sustainable choices for your menus.
We have chef-friendly ordering times. The phones are manned from 8am–4pm Monday to Friday, and you can place an order up to 11pm for next-day delivery, including on Saturday for Tuesday delivery.
Ordering is quick and easy via phone, email, WhatsApp, or our online App (available to download for free on the App Store). We can phone you on specified days and at certain times to suit you, and can send you Specials via email and/or WhatsApp.
We are able to handle portals and platforms such as Procure Wizard and Caternet for buying groups.

FIRST-CLASS PREPARATION AND DELIVERY SERVICE

We offer an expert fish preparation service to meet your exact specifications.
We provide a consistent, reliable delivery service 5 days a week, usually delivering early to late morning, and aim to have all orders delivered by noon. All our vans are fitted with a tracker system.
Our seafood is delivered in reusable boxes, which can be decanted at point of delivery, saving you money and space.

RESPONSIBLY SOURCED SEAFOOD

We have a firm policy to buy seafood from well-managed, sustainable sources.
All our seafood is fully traceable and we have MSC Chain of Custody certification.
Our account managers can provide detailed information about the provenance of all seafood, ensuring you can confidently convey this to your diners.
All our farmed fish and shellfish is sourced from ethical, fully accredited, BAP-certified farms, ensuring it meets the highest health and safety standards.
We regularly consult the MCS (Marine Conservation Society) ‘Good Fish Guide’, to ensure we keep up to date with the latest sustainability ratings.

Inspiration for your menus

Our account managers will keep you informed of what’s in season and at its best, so you can keep your menu fresh, dynamic and appealing.
Our extensive range of fish and shellfish gives you a huge choice for your menu – from premium varieties for a refined culinary experience to simple-to-prepare crowd-pleasers.
We can advise on trends in seafood to help you create innovative offerings.
To complement our seafood, we offer a range of fresh speciality produce, including sea vegetables such as samphire and edible seaweed, to give your dishes the ‘wow’ factor.

COME AND VISIT US

You are welcome to come and visit our premises by appointment; we’d be delighted to show you around so you can meet the New Wave team and see how and where we work and our extensive range of first-rate products.

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From the coast to your kitchen

This timeline shows the journey of wild fish from Cornwall and Devon to your door. It is delivered to you – fully prepped – within 38 hours of capture and under 24 hours after collection from the quayside. If you’re inland in the UK, this supply chain could not be quicker.

5-8pm

Fish is landed either directly onto Brixham and Newlyn or is taken there by road from smaller fishing ports, such as Looe and Mevagissey.

6pm-midnight

The day’s catch is categorised, graded and sorted at the market, ready for the early-morning auction.

4am

Our buyers start work online, looking at what has been landed and what is needed.

5am

One van heads off to Brixham, the other to Newlyn.

6-8am

We buy on Brixham and Newlyn auctions, looking for the best quality and day-boat-caught sustainable fish at the right price. We also collect direct from fishermen and shellfish producers.

8am

Our drivers collect the seafood in temperature-controlled vans and head back to the Cotswolds. Meanwhile, our dedicated account managers phone to offer the best deals on freshly landed seafood for next-day delivery.