Sustainable fishing and best practice


New Wave has a firm policy to buy seafood from well-managed, sustainable sources in order to protect our oceans for the future.

Our Sustainable Policy


New Wave Seafood is committed to reducing our environmental impact, so much so, that an integral part of our business strategy is to continue to make improvements in this area.

We operate in compliance with all relevant environmental legislation and we will strive to use relevant and environmental best practices in all we do. Where we can we encourage our employees, supplier and business associates to do the same. Not only is this sound commercial sense for all; it is also a matter of delivering on our duty of care towards future generations.

┬╗ RFS – Responsible Fishing Scheme

Line Caught & Dayboat Fishing


Wherever possible we buy fish that are line-caught by small dayboats to minimize the impact on the marine environment.

We also support the Responsible Fishing Scheme (RFS), an independent certification scheme designed to promote and recognise good practice in the fishing industry, and to ensure effective conservation and management of the living aquatic resources. Wherever possible, we give priority to vessels committed to the scheme.

Ethical Fish Farming