Get in touch with New Wave


Units  3, 4, 5, 6, 10 and 11, Horcott Industrial Estate
Fairford, Gloucestershire, GL7 4BX
Tel: (01285) 715160 • Fax: (08701) 916093

For any general enquiries or to place an order, please phone us on:
01285 715160 or send us an email.
Company registration no. 7060504


We are located in Fairford, on Horcott Road. Find the pub called the Marlborough Arms on the A417 (on the Cirencester side of Fairford) and directly opposite is Horcott Road. The Horcott Industrial Estate is 300m along this road and New Wave is on your right.

Placing an order

If you already have an account with New Wave, there are several ways to place an order. If you are a new customer, please see the section below to enquire about a new account.

By phone or email

For wild fish and shellfish and fresh seasonal produce, phone Monday to Friday between 8am and 4.00pm on (01285) 715160, at least a day before you want the seafood delivered. This way, you can discuss your requirements with our sales team and they can confirm availability.

For farmed fish and dry goods/chef’s essentials, either phone during office hours (as above), or for your convenience after 4pm and at weekends you can leave a message on our answerphone, e-mail your order on, or fax it on (08701) 916093.

If you are a retail customer, please call New Wave at The Fish Shop on (01285) 651751 or email

Remember when ordering...

  • If you would like advice before you order, we’re more than happy to advise on portion cost, what’s in season and special offers. Just give us a call.
  • Please state how you would like the fish prepared, e.g. descaled, filleted and pinboned, skinned and trimmed.
  • When appropriate, advise us on any specific delivery instructions.
  • If you leave a message on our answerphone, or order by fax or email, and we don’t have the stock you require we will supply a logical replacement whenever possible and will always call you in the morning to notify you of any shortage or replacement sent.
  • While we endeavour to meet all orders, there can be availability issues and price fluctuation on some species. There are rarely availability issues with our frozen and smoked fish and our range of speciality foods.

If you’re not receiving our fresh fish and special offers by email and would like to, then please email

New Customers

Setting up an account

Setting up an account with New Wave is easy – just follow the steps below. Alternatively, call us Monday to Friday between 8am and 4.00pm on (01285) 715160 and we’ll talk you through the process.

  • Download a New Customer enquiry form using the link opposite.
  • Fax the completed form through on (08701) 916093


  • e-mail it through to us on
  • We will contact you to let you know that your application is being processed and to discuss the terms of your account.
  • Once we have contacted you to let you know the account has been processed, you are ready to place an order.

Download a new customer account form here or fill out the enquiry form below:

New Customer Enquiry FormTerms and Conditions

If you are a retail customer, please call New Wave at The Fish Shop on (01285) 651751 or email

New Customer Enquiry Form

12 reasons to choose New Wave

1. We have over 25 years’ experience delivering the freshest, best-quality seafood to the finest restaurants, hotels, schools and colleges in central and southern England

2. We offer the widest selection of sustainably sourced seafood available to the caterer in the UK.

3. Our company is committed to sustainable fishing and preserving the marine environment. We support British fisherman, local farmers (e.g. Vale of Evesham) and artisan food producers (particularly in the Cotswolds).

4. We can deliver 6 days a week to all our customers, generally by noon.

5. Our extensive range of fine foods, including fresh seasonal produce, dry goods, artisan cheeses and chefs’ essentials, make us a one-stop shop. All our products will arrive with you at the same time, in one vehicle, for your convenience.

6. All fish orders can be prepared to an extremely high standard to meet your requirements.

7. Staff are friendly, knowledgeable and well trained. They understand chefs’ needs and will advise you on weekly specials, seasonal availability, quantities and portion costs.

8. As a small, independent, owner-operated company we can offer greater flexibility to our customers than large firms.

9. We have the latest answerphone cut-off time in our delivery areas. You can phone in your order up to midnight for next-day delivery.

10. Twice a week, we can supply any product available on Rungis Market in Paris – the world’s largest fresh food market.

11. Weekly specials on seafood and fine foods enable you to get the freshest ingredients and the best deals on seasonal products.

12. New Wave takes food safety extremely seriously. We have full traceability on all our seafood.