History of New Wave


New Wave Seafood was set up by Tim Boyd in 1989 to provide top-quality fresh fish and shellfish to some of the most discerning restaurants in the heart of England.

Why Choose New Wave


IT'S ALL ABOUT SERVICE.

At New Wave we are committed to quality, value for money and a friendly, efficient, personal service. We source only the best, from suppliers we know well, our filleting team works through the night to prepare orders to meet your exact specifications, and our refrigerated vans deliver to your door 6 days a week, usually by noon.

We have a genuine passion for the quality of our fish and shellfish and make sure that it is responsibly sourced.

Although the business has grown over the years, New Wave continues to be an independent, owner-operated business; because we are not owned by anyone else, we have greater flexibility and are better placed to serve our customers’ individual needs.

We are very happy to offer advice on quantities, portion control or preparation to all our customers. Also, you are welcome to come and visit our premises by appointment; we’d be delighted to show you around so that you can meet the New Wave team and see how and where we work and our extensive range of first-rate products.

Where do we source our seafood?


New Wave offers the widest selection of superb-quality, responsibly sourced seafood available to the caterer in the UK, usually stocking over 50 types of fresh fish and shellfish at any one time.

■ Our fresh fish and shellfish is caught in Britain’s coastal waters, mainly in Devon, Cornwall and Scotland

■ We buy daily, direct from small day-boats and 5 main fish auctions.

■ We carry an extensive range of farmed fish, including salmon, trout, halibut, sea bass, gilthead bream and stone bass.

■ A large shellfish tank at our premises enables us to provide you with lobster at short notice.

■ Most of our smoked products are from local producers, including Severn and Wye Smokery.

Transport from the markets


We now have a base on the Lizard Peninsula in Cornwall, which gives us direct access to landings from local day-boats and our own buyer on Newlyn fish market each morning. Every day our vans meet in Cornwall and we bring the seafood back to New Wave, ready for the next day’s delivery

Meet the Teams


Fresh Fish and Seafood Buying Team


Starting at 4am each day, our buyers seek out the highest-quality, best value
sustainable fresh fish and shellfish. We buy daily from Newlyn, Brixham, Plymouth and Looe fish auctions as well as from Shetland, the west coast of Scotland and Europe

Sales and Customer Service Team


Our sales team starts at 7.30am each day. Friendly and knowledgeable, our account managers can advise you on ‘catch of the day’ as well as weekly specials, seasonal availability, quantities and portion costs. Call them on 01285 715160

Transport and logistics


We know how important reliability is for the busy chef, so we aim for total consistency and cheffriendly delivery times. Every day our transport and logistics department monitors 18 delivery routes, as well as two collection vehicles in Cornwall, to ensure your order arrives on time.

Preparation


Our prep room is the real engine room of the operation, where our team works in chilled conditions to prepare seafood to meet your specifications 24 hours a day during the week. We have specialist filleters and use state-of-the-art equipment, including a laser-guided portion cutter, scaling machine, and skinning machine to assist us in all aspects of preparation.

Distribution


We deliver to your door

At New Wave we offer a free delivery service to all of our wholesale customers – currently, we go as far as Hereford and Bristol in the west, Winchester in the south, High Wycombe in the East and Leamington Spa in the North.

We know how important reliability is for the busy chef, so we aim for total consistency and cheffriendly delivery times. Every day our transport and logistics department monitors 18 delivery routes, as well as two collection vehicles in Cornwall, to ensure your order arrives on time.

We work through the night to prepare, pack, check and load our 18 refrigerated vans, which leave between 4am and 7.30am six days a week, and aim to deliver all orders by noon.

Our route order is virtually the same each day, to bring as much consistency to our operation as possible. All our vehicles are fitted with a tracker system, enabling us to know exactly where our fleet is and when deliveries have been made. It also allows us to estimate delivery times for new customers.

Delivery area

The New Wave six-day-a week FREE delivery area is indicated on the map below.

Who buys from New Wave?


Nursing Homes

“Our owners and visitors expect the best seasonal products available … New Wave as usual exceeded all our expectations and is a fabulous supplier; nothing is too much for them. We have enjoyed many years of excellent service with New Wave – a great bunch of guys!”

Executive Head Chef, Retirement Villages, Nationwide


Workplace Canteens

"Amazing quality and consistency of produce – truly the F1 of fish suppliers!"

Head Chef, Formula 1 Team, Oxfordshire


Event Caterers

“When I first moved to the Cotswolds from London and went to visit New Wave, I was amazed at the range and the quality of seafood and fine foods. I have now worked with you for 10 years and am very glad to have you as a supplier.”

Bob Parkinson, Chef and owner of Made by Bob, Cirencester
» See the video interview with Tim Boyd here


Made by Bob, Cirencester

“When I first moved to the Cotswolds from London and went to visit New Wave, I was amazed at the range and the quality of seafood and fine foods. I have now worked with you for 10 years and am very glad to have you as a supplier.”

Bob Parkinson, Chef and owner of Made by Bob, Cirencester
» See the video interview with Tim Boyd here


Restaurants

“We have taken a wide range of fish and seafood from New Wave for over 15 years now. I'm very pleased with the assistance we receive. It's always good quality and there's a great team down there.”

Gary Jones at Le Manoir aux Quat' Saisons


Le Manoir aux Quat’ Saisons

“We have taken a wide range of fish and seafood from New Wave for over 15 years now. I'm very pleased with the assistance we receive. It's always good quality and there's a great team down there.”

Gary Jones at Le Manoir aux Quat' Saisons


Education (Schools and Colleges)

"New Wave has consistently supplied us with excellent fresh fish for our menus, as well as the award-winning local cheeses and speciality ingredients that we use for our fine-dining events. Nothing is too much trouble for Tim and his team when it comes to sourcing ingredients. "

Executive Head Chef, Private School, Cheltenham 


Cheltenham College

"New Wave has consistently supplied us with excellent fresh fish for our menus, as well as the award-winning local cheeses and speciality ingredients that we use for our fine-dining events. Nothing is too much trouble for Tim and his team when it comes to sourcing ingredients. "

Mike Rooke, Executive Head Chef, Cheltenham College, Cheltenham


Garden Centres

"We have used New Wave at the Nut Tree for the past 9 years and in other establishments previously. The fish is always outstanding and their prep work is second to none. Thank you, New Wave – we look forward to working with you in years to come."

Michael North, Chef Patron, The Nut Tree, Murcott


The Nut Tree, Murcott

"We have used New Wave at the Nut Tree for the past 9 years and in other establishments previously. The fish is always outstanding and their prep work is second to none. Thank you, New Wave – we look forward to working with you in years to come."

Michael North, Chef Patron, The Nut Tree, Murcott