Privacy and Cookies Policy

Privacy Policy.

1. About us
a. New Wave Seafood is a company registered in England and Wales with company number 07060504 whose registered office address is Windsor House, Bayshill Road, Cheltenham, Cheltenham GL50 3AT
b. New Wave Seafood Ltd. is committed to complying with the General Data Protection Act (GDPR) and has published this guide to help you understand how and why New Wave Seafood Ltd. collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this Policy we will notify you by updating this statement on our website. You can access our Website home page and browse our site without disclosing your personal data. However, when you register with New Wave Seafood Ltd. through our website you will be asked to provide certain information about yourself.

2. About this Privacy Policy
a. This Privacy Policy explains what personal information we may collect about you, how we may use it and the steps we take to ensure that it is kept secure. It also explains your rights in respect of your personal data.
b. We aim to continually improve our standards. Our policies and procedures are therefore constantly under review and subject to change. We recommend that you check this page from time to time in order to review the latest version of this Privacy Policy

3. Use of information
a. All personal information that we collect about you will be recorded, used and protected by us in accordance with applicable data protection legislation and this Privacy Policy.
b. administer and provide products and services you request or have expressed an interest in;
c. to let you know if any products or services you have requested are unavailable and about possible alternatives;
d. for record keeping purposes;.
e. administer this website.
f. to personalise and improve your experience on our websites and digital platforms;
g. Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
h. Notify you about enhancement to our services, such as changes to the website, competitions, new services and special offers that may be of interest. We may contact you by email.
i. When we provide you with products or services we may collect and store any personal information that you provide to us (excluding any payment card details). We may, for example, keep a record of your name, address, delivery address, email address, telephone number and bank account details where you choose to pay by direct debit..
j. to track your activity on our websites and digital platforms;
k. we may record your telephone number on our phone system in order the correct person can answer the call allowing us to provide a better service
l. we record and hold all telephone conversations for training and monitoring purposes for a period of 9 months.

4. Legal Basis for processing customer personal data

New Wave Seafood LTD collects and uses customers’ personal data because is it necessary for:
a. the pursuit of our legitimate interests
b. the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer; or
c. complying with our legal obligations.
d. In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email and direct mail
e. Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.
f. The normal legal basis for processing customer data is that it is necessary for the legitimate interests of New Wave Seafood LTD including:
g. selling and supplying goods and services to our customers;
h. protecting customers, employees and other individuals and maintaining their safety, health and welfare;
i. promoting, marketing and advertising our products and services;;
j. improving existing products and services and developing new products and services;
k. complying with our legal and regulatory obligations;
l. handling customer contacts, queries, complaints or disputes;
m. effectively handling any legal claims or regulatory enforcement actions taken against New Wave; and
n. fulfilling our duties to our customers, and  colleagues

5. Who does New Wave Seafood Ltd. disclose the information it collects to?
a. New Wave Seafood Ltd. will not share your information with outside companies for marketing purposes. Please be aware that if we are requested, by the police or any other regulatory or Government authority to provide your information and/or use your information, we are entitled to do so.
Note: The only data that is sent outside of the EEA (European Economic Area) is in the form of cookies for activities such as estimating bandwidth on pages with YouTube videos or estimating statistics of videos watched. (Sent to: USA (, Google)).

6. Third Party Processors
a. We use third party data processors to assist us in developing our website and provide communication and marketing info. We also ensure that all our third-party processors are GDPR compliant with appropriate security and data handling systems in place.

7. Your rights under the General Data Protection Regulation
a. You have a right to access the personal data that we hold on you. If you would like to see a copy please send an email to, quoting "Security and Privacy Enquiry". This data request is free of charge. However, according to company policy, in the event of repetitive or excessive data requests there may be an applicable fee. Upon receipt of a Subject Access Request and provided we can validate the authenticity of the request, it will be processed within 30 days.
b. Also, if you think the information we hold on you is incorrect, to update this information please contact, quoting Security and Privacy Enquiry.
c. You also have a right to:
i. The deletion of all data held on you (provided there is no legal obligation or reasonable cause for the company to keep this data).
ii. Amend or update any data held about you
iii. Report a concern to our regulations governing body, the ICO (Information Commissioner's Office). To report a concern, visit:

8. Monitoring
a.  We record all telephone conversations for training and monitoring purposes. We hold these calls for a duration of 9 months
b. Please note that for safety and security reasons, CCTV is in operation in all of our premises


1. About Cookies
a. This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

2. What are cookies
a. Cookies are small text files that are stored on your PC, phone or other web enabled device when you visit the website. Since a web server has no memory, your preferences and anything that personalises your online experience are stored using cookies. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details. Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. By using our site, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:
i. To record the areas of the website that you have visited, products you have viewed and time spent browsing. New Wave Seafood Ltd. use this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide.
ii. To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed.
b. We also offer you the facility to share your experience on our site through social sites such as Facebook and Twitter. By using these features, you are also consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

3. Are cookies safe?
a. Yes. The information stored in cookies is safe and anonymous. They do not contain any information which could personally identify you and your account security is never compromised. You can find more information about cookies at and For a video about cookies visit

4. Can I turn off cookies?
a. New Wave Seafood Ltd. uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them. To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.

b. It must be noted that if you choose not to consent to the use of cookies, your experience of our site will be impaired and integral aspects of the site, including (but not limited to) any login details for areas on the site and your location, will not work at all

5. Contact us
a. If you have any questions relating to this policy or the use by New Wave Seafood Ltd. of personal data please email , quoting "Security and Privacy Enquiry".
b. As part of our continued commitment to the security of all personal data entrusted to us, we have an appointed Data Protection Officer, ensuring that we adhere to all regulations and maintain a stellar standard of data protection at all times. For enquiries about this role and how this affects your personal data, or how to be put in contact with them, please write to, quoting "Data Protection Officer Enquiry".

6. Changes to Privacy Policy
a. We keep our privacy policy under regular review and we will place any updates in this webpage. This privacy policy was last updated on 25th May 2018.

Head Office Contact Details:
New Wave Seafood Ltd.
3, 4, 5, 6 and 10 Horcott Industrial Estate
Horcott Road, Fairford
Email address: